Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (19) |
| Author | Fumagalli |
| Period | 21 October 1937 |
| Place taken | Brescia-Bergamo |
| General description of the subject | One-kilometre flying-start speed record set by Piero Taruffi on 21 October 1937 on a Gilera Rondine motorcycle fitted with Pirelli MotorCord ribbed tyres: between km 80 and km 82 on the Brescia-Bergamo autostrada, Taruffi covered the kilometre in 13 seconds and 13 hundredths at a speed of 274.481 km/h. The Rondine was designed by the Compagnia Nazionale Aeronautica (C.N.A.) between 1933 and 1934 and perfected by Gilera between 1936 and 1937. |
| Technical data | B/W gelatin silver bromide/paper 9 Positives - 18 x 24 cm - 1 Positive - 12 x 18 cm - 9 Positives - 6 x 6 cm - |
| People | Taruffi, Piero |
| Categories | Vehicles > Motorcycles > Gilera > Gilera Rondine |
| Image 1 di 12 | |
| Number | 1_4A_94 |
| Definition | print on paper |
| Full description of the subject | The motorcycle racer and engineer Piero Taruffi on a Gilera Rondine |
| Measurements | 18,2 x 23,9 cm ca. |
| Image 1 di 12 | |
| Number | 1_4A_95 |
| Definition | print on paper |
| Full description of the subject | The motorcycle racer and engineer Piero Taruffi on a Gilera Rondine |
| Measurements | 24 x 18,1 cm ca. |
| Image 1 di 12 | |
| Number | 1_4A_96 |
| Definition | print on paper |
| Full description of the subject | The motorcycle racer and engineer Piero Taruffi on a Gilera Rondine during the speed trial |
| Measurements | 18,2 x 24,1 cm ca. |
| Image 1 di 12 | |
| Number | 1_4A_97 |
| Definition | print on paper |
| Full description of the subject | The motorcycle racer and engineer Piero Taruffi on a Gilera Rondine |
| Measurements | 18,1 x 24,1 cm ca. |
| Image 1 di 12 | |
| Number | 1_4A_98 |
| Definition | print on paper |
| Full description of the subject | The motorcycle racer and engineer Piero Taruffi (1906-1988) |
| Measurements | 23,8 x 17,6 cm ca. |
| Image 1 di 12 | |
| Number | 1_4A_99 |
| Definition | print on paper |
| Full description of the subject | The motorcycle racer and engineer Piero Taruffi on a Gilera Rondine |
| Measurements | 11,8 x 17,7 cm ca. |
| Image 1 di 12 | |
| Number | 1_4A_100 |
| Definition | print on paper |
| Full description of the subject | The Gilera Rondine motorcycle used to set the record |
| Measurements | 18,2 x 24,1 cm ca. |
| Image 1 di 12 | |
| Number | 1_4A_101 |
| Definition | print on paper |
| Full description of the subject | Technical staff pushing the Gilera Rondine for the flying start |
| Measurements | 18,2 x 24,1 cm ca. |
| Image 1 di 12 | |
| Number | 1_4A_102 |
| Definition | print on paper |
| Full description of the subject | The motorcycle racer and engineer Piero Taruffi before the start |
| Measurements | 17,7 x 23,7 cm ca. |
| Image 1 di 12 | |
| Number | 1_4A_103 |
| Definition | print on paper |
| Full description of the subject | The motorcycle racer and engineer Piero Taruffi (1906-1988) |
| Measurements | 17,7 x 23,7 cm ca, |
| Image 1 di 12 | |
| Number | 1_4A_133 |
| Definition | contact sheet |
| Full description of the subject | The motorcycle racer and engineer Piero Taruffi on a Gilera Rondine |
| Measurements | 6,4 x 6,6 cm ca. |
| Image 1 di 12 | |
| Number | 1_4A_135 |
| Definition | contact sheet |
| Full description of the subject | The motorcycle racer and engineer Piero Taruffi on a Gilera Rondine |
| Measurements | 6,4 x 6,4 cm ca. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.